Handbook

This subject examines the lifecycle of strategic decision-making, allowing students to explore and analyse alternative strategic options from a range of stakeholder perspectives. You will learn how to develop sustainable strategy through crafting and executing global positioning strategy, corporate strategy and global strategy, acknowledging contemporary global perspectives and strategic implications of both regional/ global standardisation and the importance of local responsiveness in global strategy. You will also learn how to exploit opportunities, and most importantly how to transform threats or challenges as opportunities and synergies to improve organisational performance. You will develop your skills in strategic decision-making, based on use of evidence such as data from Bloomberg and other academic and industry sources on the environmental, social and governance performance of companies. Current strategic decision-making practices from around the global are scrutinized to ascertain what is, and what is not, sustainable strategy.